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The Waitrose Way

An animation to inspire employees to get behind the vision and values at Britain’s premium supermarket chain

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Waitrose needed a concise but powerful way to communicate their core ethos and values to all of their employees. They wanted to share their Corporate Social Responsibility (CSR) policy as well as showcase all of the fantastic work that they already do, so kinetic animation provided the perfect approach.

For this film the messages were delivered via a quirky and creative mix of dynamic text and animated imagery, presented in earthy tones that are perfectly suited to the Waitrose brand and the ‘green’ themes that the animation illustrates.

We started by creating a concept, script and mood boards which were presented to the client. Next we produced a storyboard utilising custom assets created in Illustrator, which detailed the content of each shot as well as the flow of the animation. When this received client sign off we began the animation process.

The client was delighted and the film has played a crucial role in their employee engagement campaign.

Project Profile

About Waitrose

Waitrose is the food retail division of the John Lewis partnership with around 300 branches in the UK. Waitrose is known for it’s high quality and ethically sourced goods as well as its excellent customer service. All their employees are partners in the business and clear, impactful internal communication is a priority.

The Crew & Skills Used on Job

The Crew

Lead Creative
Storyboard Artist
Animation Assistant


2D Animation
After Effects
Client Liaison
Concept Creation
Project Management
Storyboard Creation

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